Management Department of IPEM UG Campus, Ghaziabad organized a Workshop on Social Media and Web Analytics on 6th May 2022 from 10 to 1:00 PM Via Offline Mode. This workshop was organized at the Institutional level. The Convener of this event was Mr. Amit Aggarwal. There was a total of 45 Participants. The workshop on social media and web analytics was very interactive, and informative for the students and enhanced their knowledge, and learning in this particular field. It was also helpful for them to analyze the various key performance indicators which helps them to drive their business.