Management Department of IPEM UG Campus, Ghaziabad organized WEBINAR ON EMPLOYABILITY ENHANCEMENT THROUGH MANAGEMENT ANALYTICS on 11th March 2022 from 11:00 AM to 12:00 PM Via Online Mode on Zoom Platform. The Organising authorities of this event were Dr. Dolly Phillips, Mr. Shashank Chaudhary. The External Speaker was Mr. Jayanta Chakraborti Ph.D, MBA, B.E, Google Certified Digital Marketer, IBM Certified Big Data Analyst, SAP Certified ERP Expert, Consultant to Coca-Cola, Colgate, Palmolive, GES Australia and Internal Speaker of the webinar was Mr. Pankaj Sharma, Assistant Professor, Marketing Analytics, IPEM, and Ghaziabad. There was a total of 70 Registration out of which 50 were internal and 20 were external. The participants were able to understand how Marketing Analytics helps in Employability Enhancement and also they were able to gather information on how to apply and utilize Marketing analytics.